Jim Weiss is founder, chairman, CEO and owner of W2O Group, a top-ranked independent network of complementary technology-enabled marketing and communications firms. W2O Group has grown from a one-person consultancy in 2001 to an integrated international operation, with nearly $100 million in annual revenue.
Weiss has nearly 30 years of experience in strategic media and marketing communications focused primarily in the healthcare and technology sectors. He has been involved in nearly every aspect of corporate, product and organizational communications. He has been named one of the most important people in the global PR industry and a top innovator in communications, and was named to PR Week’s Power List three times. Recently, he was appointed to the board of trustees of the Cancer Research Institute, where he serves on the marketing subcommittee.
Weiss is the founder and sponsor of the W2O Center for Social Commerce at the Newhouse School, which provides students with modern media analytics and digital insight and skills. The center has become a leading academic program aimed at providing students with modern media analytics and digital insight and skills to set them apart from their peers.
Before starting his own firm, Weiss was head of corporate communications and investor relations at medical device startup Heartport. Prior to that, he helped establish the global product marketing communications function at Sanofi. He started his corporate career at Genentech, where he supported the marketing, sales, investor relations, government affairs and communications functions.