Keith Kaplan ’91

Head, Global Agency and Client Development


Keith Kaplan is responsible for expanding Yahoo’s revenue by focusing on the growth and development of strategic accounts and global agencies. He fosters deep global agency relationships, develops global partnership programs and addresses agency challenges with innovative ideas and programs.

Kaplan is the former president and chief revenue officer of Interclick, where he oversaw all revenue, sales and marketing activities. The company was acquired by Yahoo in 2011.

Kaplan has 25 years of sales and marketing experience and has worked in media across industries, including sports and entertainment. He has held positions at Cablevision Sports, Paramount Pictures, CBS Outdoor, L90 Interactive, MetroLights Outdoor Media, Maxworldwide Interactive and Adconion Media group.