Melanie Deziel leads ideation for sponsored content programs that span the Time Inc. portfolio of more than 25 U.S.-based publications, including Time, Sports Illustrated, Entertainment Weekly, People, Essence and more.
Previously, Deziel was the first editor of branded content at The New York Times, where she and her team created in-depth pieces sponsored by advertisers. Their “Women Inmates” piece, created in partnership with Netflix and “Orange Is The New Black,” earned a Digiday Award and an OMMA Award for Best Native Advertising Execution, and was among the top 2 percent of all content published on NYTimes.com. Before her role at the Times, she worked in a similar capacity for The Huffington Post.
Her byline has appeared in Rolling Stone, The Huffington Post, BuzzFeed and several blogs and metropolitan newspapers. She is a member of the Advertising Women of New York’s Young Executive Committee, the Advertising Research Foundation’s Young Professionals and the American Copy Editors Society.