Andrea Lavinthal oversees all fashion and beauty content in print and online as well as all People Style social media platforms including Facebook, Twitter, Instagram, Pinterest and Tumblr. Since joining People Digital in 2012, Lavinthal has added a distinct voice to the style and beauty content and has launched several new franchises, including the video series Beauty Buds.
Lavinthal got her start in publishing when she joined the beauty department at Cosmopolitan magazine in 2001. After five years as a beauty editor, she became the content editor for Cosmo Radio on Sirius XM, where she co-hosted a weekly show covering beauty, fashion and lifestyle topics. During that time she launched the blog “Sexy Beauty Secrets” on cosmopolitan.com, which she wrote daily for more than a year.
After a stint at Hearst Digital Media’s first beauty site, RealBeauty.com, Lavinthal joined Us Weekly as the online style and beauty director.
She is the co-author of three books: “The Hookup Handbook,” “Friend or Frenemy” and “Your So-Called Life.”