During the past six years, Sterling Proffer has worked on business development, sales, operations and strategy for VICE’s digital channels. In 2012, he oversaw the launch of VICE on YouTube, leading the channel from launch to more than 6 million subscribers and 500 million views in two years.
In 2014, Proffer became the general manager of VICE News, launching and overseeing business and operations for VICE’s global news channel. In its first year, VICE News became the largest and most critically acclaimed news brand in a generation, with 250 million views, 1 million YouTube subscribers, two Webby Awards, two Peabody Awards, a Frontline Club award and four Emmy nominations.
As head of growth for VICE Media, Proffer oversees marketing, distribution and growth operations across VICE’s global network of digital properties.