Beth Ann Kaminkow is global chief marketing officer and executive vice president with Westfield Corporation, where she is responsible for setting the marketing communications strategy for both business-to-business and consumer-facing brand building engagement across physical and digital channels. She is also the founder of creative consultancy Popsicle Design.
Previously, Kaminkow was president and CEO of TracyLocke, where she led the agency’s shift to the “Buy Design” model. As a result, TracyLocke was among the top five shopper marketing agencies for six years running and was named Promo Agency of the Year in 2011 and 2012.
In 2011, Kaminkow was named one of Ad Age’s Women to Watch and a Women of the Year by the Dallas Business Journal. In 2012, she was honored by the National Association of Professional Women.
An expert in Omnichannel retailing, her clients have included PepsiCo, HP, T-Mobile, IBM, Johnson & Johnson, Fidelity, Samsung, Pfizer, Reebok, Dick’s Sporting Goods, Chase, PlayStation and others.